• Being an honest business person is a good thing. Hinging your marketing on ethics is a blatant display of desperation.
• The goal of the SEO is to get the clients site to rank better for relevant search phrases to spread messages or create sales.
• No matter what the SEO, search engines, or clients say: the SEO should put the client ahead of the search engines.
• Certain methods are more risky than others and most sites do not need to be promoted via exceptionally risky methods.
• Some SEOs are too aggressive, many other SEOs take money and do little work for their pay. You should research before spending money on SEO. Or you can be “jargon sprade” and 10k into your campaign find out you’re going the wrong way.
• The ethical tag is a marketing idea used by:
• People who are new to SEO and rather ignorant; or
• Unoriginal marketers who are severely lacking in creativity.
• Since a search engine is a tool its not something you can spam.

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